🧃 First, Don’t Just Hope It Works

• Simply giving a creator product + a brief and expecting results? ❌ Risky.

• That might work for macro-influencers with huge audiences but not reliably.

• Best case? Combine content with paid ads or a clear conversion strategy.

P.A.S. = Pain → Aggravate → Solve

• ✅ Pain / Problem:
  The creator should clearly express the problem your product solves.

  “I used to struggle with X…”

• ✅ Aggravate:
  They explain how the problem made them feel—this is where the emotional hook kicks in.

  “It made me feel defeated, overwhelmed, hopeless…”

• ✅ Solve:
  The product is introduced as the solution.

  “Then I found [your product], and it changed everything.”

• ✅ Ideal Emotional State:
  Show the transformation how they feel now.

  “Now I feel confident, free, energized…”

• Take viewers from cold to sold within the content.

• Assume the audience knows nothing at the start build trust fast.

• Hit both the rational (what the product does) and the emotional (how it changes your life).

• Always include a clear call to action:

  “Tap the link to buy now”
  “Use my code for 10% off”
  “Don’t miss out”

• Identify a real problem

• Make the pain of that problem relatable

• Offer your product as the solution

• Show the emotional benefit after using it

• Include a call to action

Let

💡 Use the P.A.S. Framework in Creator Scripts🧠 Logic + Emotion = Conversion📣 Don’t Forget the CTA✅ Summary: Every Great Creator Video Should…