✨ Episode Snapshot:

Feeling lost in a sea of sameness? In this punchy, insight-packed episode, Matt Johnston and Dan Coughlin get real about how to stop blending in and start breaking through—especially when your competitors are all offering similar products.

Whether you're building a DTC brand, scaling your creative strategy, or just tired of being white rice in a white rice world, this episode unpacks the creative psychology and tactical firepower needed to actually stand out.

🧠 What You’ll Learn:

• Why interruption marketing is your unfair advantage, if you know how to use it

• The anatomy of scroll-stopping content: structure, boldness, CTA

• How a silent TikTok with text on screen beat “perfect” creative (and went viral with 1.5M likes)

• The truth about testing: Why no one has a crystal ball, not even your brand team

• “Be Bold or Be Forgotten” a mantra for the modern marketer

  🔥 Mic-Drop Moments:

“Most brand teams would’ve killed that TikTok idea. It got 1.5M likes. Nobody knows what will hit test everything.” Dan Coughlin

“White rice is boring. Everyone’s white rice now. You? You need to be spicy, weird, bold, memorable.” Dan Coughlin

“Humor, edge, even pissing some people off… that’s how you break through the noise.” Matt Johnston

• Stop aiming for perfect. Aim for attention.

• Make content that jolts people out of their scroll not just fits in.

• Run tests that make your brand team sweat. Then run more.

• Be willing to polarize. Vanilla never goes viral.

• Steal this line: “We’re not white rice. We’re Sriracha.”

You’re not here to blend in. You’re here to be remembered and to convert. These are the hard-earned insights from the real front lines of DTC growth. If your brand's feeling bland, this is the dose of 🔥 you’ve been waiting for.

Love what you hear? Smash that ⭐️ button, leave a review, and send this to your creative team. Let’s make boring extinct.

📲 Subscribe