🎯 Using Creator Content for Retargeting Ads: Key Takeaways✅ Why Use Creator Content for Retargeting?

• Highly effective in the “Consideration” stage of the funnel (aka middle of funnel).

• Helps people who’ve seen your brand once but haven’t converted yet.

• Builds trust through social proof, they see real people vouching for your product.

• Install tracking pixels (Meta, TikTok, etc.) on your website.

  • This lets you retarget anyone who’s visited your site or taken action (like viewing a product).

• Create retargeting audiences in your ad platform (people who visited your site, watched a video, added to cart, etc.).

• Serve them creator content ads e.g., UGC, testimonials, tutorials.

• Test different types of creator content at every stage of the funnel.

• Use creator content in carousel ads, video clips, or story formats whatever matches the platform.

• Mix in outside-the-box creatives (e.g. skits, humor, reviews).

• Whitelist your creators:

  • Run ads through their profile instead of your brand's page.

  • Increases authenticity and performance.

• Don’t overthink or aim for perfection.

• Marketing is trial and error, run tests, review data, optimize what works.

• As Dan said: "It’s like poker. Even with the best hand, you won’t win every time, but you’ll win more if you keep playing smart."

🛠️ How to Set It Up💡 Tips to Maximize Effectiveness📈 General Strategy Mindset