In this episode of Digital Dominators, host Sooz Young and guest Amanda Webb explore the transformative power of Google Analytics in digital marketing.

Amanda shares her journey from a corporate gift seller to a digital marketing expert, emphasising the importance of data-driven decisions.

The conversation covers the challenges of navigating Google Analytics 4, the significance of understanding key metrics, and practical tips for creating content that resonates with target audiences.

Amanda introduces her ACEE framework for effective analytics, discusses the role of UTM tracking, and highlights the value of custom reports.

The episode concludes with actionable insights for marketers to leverage data for better business outcomes.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators and Google Analytics

02:13 Amanda Webb's Journey into Google Analytics

05:19 Understanding the Overwhelm of Google Analytics

10:27 Getting Started with Google Analytics

13:36 Creating Targeted Content for Your Audience

18:31 Key Metrics That Matter in Marketing

23:52 Real-Life Transformations Through Analytics

25:42 Analysing Conversion Rates

28:40 Setting Timeframes for Data Evaluation

29:34 Leveraging Social Media for Sales

31:37 The Importance of Analytics in Marketing

34:03 The ACE Framework for Data Analysis

37:11 Understanding UTM Tracking Links

45:31 Creating Custom Reports in Google Analytics

48:01 Key Tips for Effective Marketing Analytics

KEY TAKEAWAYS

– Google Analytics can transform your marketing strategy.

– Understanding your audience is key to effective content creation.

– Custom reports in Google Analytics save time and provide clarity.

– Regularly reviewing analytics helps in making informed decisions.

– UTM tracking is essential for understanding traffic sources.

– Focus on engagement metrics to gauge content effectiveness.

– Data should be treated as a valuable team member.

– Asking the right questions leads to better data insights.

– Analytics can help identify areas for improvement in marketing efforts.

– Don’t be afraid to dive into your data; start small.

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RESOURCES SHARED

• https://spiderworking.com/create-custom-report/
• https://spiderworking.com/
• https://www.linkedin.com/in/amandawebbsocial/
• https://facebook.com/spiderworking
• https://instagram.com/spiderworking