Brad and Lesley recap her conversation with franchise expert Jon Ostenson, unpacking how non-food franchising helps risk-averse entrepreneurs own a business without reinventing the wheel. They highlight funding paths, corporate support, and why following the playbook matters. You will hear practical ways to start while keeping your day job and how Jon’s services are paid by franchisors, not you.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co.

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In this episode you will learn about:

• When to treat Reformer footwork differently from leg press.
• How franchise ownership works even if you keep your day job.
• Why matching your strengths to the right franchise matters.
• Why matching your strengths to the right franchise matters.
• Common mistakes franchisees make when they don’t follow the playbook.
• The mindset shifts around seeing $50K as possible, not impossible.

Episode References/Links:

• Indivisible Movement - https://indivisible.org
• Book: She Caused A Riot by Hannah Jewell - https://a.co/d/cGhs5UY
• P.O.T. Chicago 2025 - https://pilates.com/pilates-on-tour-chicagoland
• Cambodia October 2025 Waitlist - https://crowsnestretreats.com
• Winter Tour Waitlist - https://opc.me/events
• Submit your wins or questions - https://beitpod.com/questions
• Ep. 544 Matthew Lesko - https://beitpod.com/matthewlesko
• Book: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQ

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Resources:

• Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
• Lesley Logan website https://lesleylogan.co/
• Be It Till You See It Podcast https://lesleylogan.co/podcast/
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Episode Transcript:

Brad Crowell 0:00   

His services to you are free. How are they free, you ask, because he sees what you're trying to do. Then he goes to the franchise, the parent company, and he says, pay me, and I'll help these guys succeed doing your franchise. Pretty brilliant. I was like, wow, that's amazing.

Lesley Logan 0:20   

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:59   

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the supporting convo I had with Jon Ostenson in our last episode. If you haven't yet listened to that interview, feel free to pause this now, go back and listen to that one, and then come back and join us, or listen to this one, and then you can decide if you want to listen that one. I think it's great. Jon has a book. It's really wonderful. It's a very niche topic. It's a nerdy topic. It's one I wanted to have because I don't think entrepreneurs, I'm like, making your own idea is for everybody, but I do think everybody deserves to have the wealth and agency that they want to have in this world and make what they want to make. So I'm excited about it. 

Brad Crowell 1:30   

Well, I thought I really liked, I really liked the conversation. I was very I mean, especially for me, because I am very entrepreneurial, but I appreciated the back and forth. So, yeah, I, I think that it was very revealing. 

Lesley Logan 1:51   

Are you saying it was a great interview? Did I do a good job? 

Brad Crowell 1:51   

I'm saying it was a great interview. Not only that, but I think the information that he's sharing is shocking. He's super smart dude, and I thought, I thought it was very revealing for someone who might be hoping, wishing they could own a business. This was very empowering, because it, it created hope I think. So, yeah, great. 

Lesley Logan 2:17   

I well, you'll, you guys, stay tuned. You'll hear what we're talking about in a second. Today is September 11th, 2025 and it's Patriot Day, which gives us all time to reflect on the devastating terror attacks that took 3000 lives. We commemorate those who we lost, and give thanks to the brave responders who put their lives on the line. Take a moment today to consider what we stand for as a nation, how we can work together to make the world a better place for all. It's a hard day. 

Brad Crowell 2:39   

Yeah, I mean.

Lesley Logan 2:40   

Especially with 20, with 25 years to reflect on what fucking lies we're told afterwards, and then how we treat the first responders and how fucking hard it was to get their medical bills paid because they're dying from cancer right now. Like.

Brad Crowell 2:56   

Yeah, it's like, it's like a story that keeps repeating itself where something devastating happens that is wrong and tragic. People die and then motherfuckers in office take advantage of the public's emotional state, and they use it to go do some wrong shit. 

Les