KEY TAKEAWAYS COVERED IN THE PODCAST

• Your title can make or break your webinar. - A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar.
  

• Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones.
  

• Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects.

In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live.

After analyzing hundreds of successful webinars across dozens of industries, I've identified the seven elements that create a title that will attract your perfect customer. Whether you are planning on your very first webinar or you're a seasoned pro wondering why your [00:01:00 ] attendee rates have been slipping, this episode could be the game changer that you've been looking for.

Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.

In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.

Let's get started. Welcome back to another episode of the Your Dream Business Podcast. How are you doing today? I hope your week is getting off to a [00:02:00 ] good start. Can I just say something that. It is so funny. Every time I start any podcast episode, I obviously have a certain voice that I use that indicates to my dog to get up and come and wander under my desk and bang it.

So I'm always very concerned that whenever I start talking that you hear like this background noise of my dog. Getting under my desk. It's so weird every single time. But anyway, that isn't why you're here. I have got a really good episode for you today because one of the things that is so important when planning any launch experience, and in this example I'm talking about webinars, is that topic or title that you are going to be using to get people to come and join you right. Now, that is the most important thing because if that topic or title doesn't draw them in, doesn't make 'em think, oh, I need to learn that, or I need to experience that, or I need to come to that, [00:03:00 ] then you're not gonna get the right people coming to your webinar. And also the other thing is. You might get 'em signing up, but then they won't turn up because they won't feel like it's a valuable enough thing for them to come and experience.

So in today's episode, I really wanted to dive into the kind of construction of a title for a webinar, which you could also use for challenges and bootcamps and open houses and that sort of thing. Not so much for open houses. If you know how to do an open house because you've done one of my trainings, then you'll understand why that isn't the case.

Anyway. The one thing I wanna touch on before we go into my seven steps or my seven points that are really gonna help you come up with amazing titles that really do help people want to come and join you, is that it has to be something that is going to help them with a pain, a problem, or a transformation that they are in right now.

There's no good creating a, Webinar at the beginning of lockdown, all about [00:04:00 ] five best things to do out and about somewhere because that is not meeting them where they're at. The other thing to note is I did a webinar a while back now, quite a while back, and it was all about hitting six figures and multiple six figures in their business and.

What was interesting is I didn't get as many signups as I would've liked to that actual webinar, which then made me think, I wonder if my audience is the right audience for that level, or whether they didn't resonate with the point of the journey they were at. So with me going over the seven points, one thing I want to bear in mind is.

It needs to actually hit a pain point and it needs to hit the pain point of where they're at now. And if it doesn't, then they're not going to engage with it. They're not going to, it's not gonna resonate with them, and they're going to have trouble really going, yes, let me come along to this thing. But basically what I'm gonna be talking about is the seven effective elements for any masterclass titles, and I'm going to be giving you some examples as [00:05:00 ] well.

So buckle in, get your notes ready, because there's gonna be some really, really good points. Step number one or thing number one. Specific outcomes. The titles that have very specific outcomes tend to get the best engagement. And when I mean specific outcomes, some examples I have from you are how to generate your first 5K month with digital products.

Very specific. How to build a six figure coaching business while working just 25 hours a week. Very specific. How to book 15 discovery calls a week using LinkedIn. This is a very specific outcome. I used to be so afraid of getting really specific and niching down because I was so worried about upsetting people in my audience who didn't fit that niche or didn't fit that thing.

And honestly, my success this year has gone faster than it ever has, [00:06:00 ] and my income is growing faster. Everything is just. I'm not gonna say falling into place 'cause that is definitely not the case. I'm working very, very hard. But ever since I've really niched in and got more specific on what I am talking about, it seems to be working better.

So this as number one, is a really, really important one. Is it specific? Are you telling them something specific, non-specific, might be how to feel