DiscoverThe Revenue FormulaAI in Action: GTM use cases that work (with Andy Mowat)
AI in Action: GTM use cases that work (with Andy Mowat)

AI in Action: GTM use cases that work (with Andy Mowat)

Update: 2024-10-31
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Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?


This and more we talk about with Andy Mowat

  • (00:00 ) - Introduction

  • (05:47 ) - RevOps vs GTM Ops and retitling

  • (11:10 ) - AI Usecases in the GTM

  • (12:18 ) - The main sales usecase

  • (14:15 ) - AI SDRs: Efficiency vs. Conversion

  • (19:02 ) - AI that actually works in sales

  • (23:06 ) - AI and data

  • (26:08 ) - Generative AI and Data Normalization

  • (30:05 ) - Future of AI in Business


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AI in Action: GTM use cases that work (with Andy Mowat)

AI in Action: GTM use cases that work (with Andy Mowat)

Toni Hohlbein & Mikkel Plaehn