AI in Action: GTM use cases that work (with Andy Mowat)
Update: 2024-10-31
Description
Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?
This and more we talk about with Andy Mowat
- (00:00 ) - Introduction
- (05:47 ) - RevOps vs GTM Ops and retitling
- (11:10 ) - AI Usecases in the GTM
- (12:18 ) - The main sales usecase
- (14:15 ) - AI SDRs: Efficiency vs. Conversion
- (19:02 ) - AI that actually works in sales
- (23:06 ) - AI and data
- (26:08 ) - Generative AI and Data Normalization
- (30:05 ) - Future of AI in Business
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