DiscoverThe Revenue FormulaThis founder shares his churn problem (with Adam Robinson)
This founder shares his churn problem (with Adam Robinson)

This founder shares his churn problem (with Adam Robinson)

Update: 2024-11-14
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Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.

And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.

  • (00:00 ) - Introduction

  • (07:02 ) - October 2022, the first LinkedIn post

  • (08:53 ) - Finding his voice

  • (11:15 ) - The first viral post

  • (13:51 ) - No product was decided yet

  • (16:05 ) - The product was not exciting...

  • (17:59 ) - 3 weeks after launch

  • (22:58 ) - The Impact of Transparency on Business

  • (23:49 ) - Churn: The thing people won't talk about (when it's bad)

  • (27:23 ) - Churn spiked to 15%

  • (29:49 ) - A few realizations

  • (36:37 ) - The strange issue

  • (45:05 ) - Confrontational Marketing

  • (48:10 ) - Final Thoughts and Farewell


This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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This founder shares his churn problem (with Adam Robinson)

This founder shares his churn problem (with Adam Robinson)

Toni Hohlbein & Mikkel Plaehn