DiscoverThe Revenue FormulaThe unfair advantage: Why every founder needs a brand
The unfair advantage: Why every founder needs a brand

The unfair advantage: Why every founder needs a brand

Update: 2024-11-26
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There's an unfair advantage some startups and companies have. It's a competitive advantage that can't be copied. And it's on you should build as early as possible - a founder brand.

In todays episode, we talk about our experience with building a founder brand, what we've learned from others and much much more.

  • (00:00 ) - Introduction

  • (01:47 ) - Building a Founder Brand

  • (07:27 ) - You need this

  • (08:45 ) - Blank page problem

  • (11:11 ) - The Importance of Consistency

  • (15:28 ) - Distribution and Trust

  • (17:04 ) - The reason LinkedIn is interesting

  • (19:33 ) - The other option

  • (25:27 ) - What will you talk about


This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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The unfair advantage: Why every founder needs a brand

The unfair advantage: Why every founder needs a brand

Toni Hohlbein & Mikkel Plaehn