-Show Discussion
Today Scott shares a case study he has been working on. He has recently been using Facebook pay per click to advertise a how to video (Photoshop Tutorial) and a digital background give away, to build his email list. He was able to make sales in the process.

We talk about the different platforms he is using and how to put them in place properly to be effective with this strategy. We also go over the numbers on the conversion rate and cost per click.
-The Big Takeaway (Get Fueled Up)
Facebook is back in our headlines again. As Scott shares more and more of his experience we are seeing Facebook pop up in our conversation. This time he paid some money for traffic, in return he received sales which paid him back his original investment, plus a little extra. Just as important and probably more important he is building a list of quality followers.

We have talked about it in the past, building a quality list is so important. We take it a step further this time with a (double opt in). Once someone sends their email you could send them to the offer. If you do this you may not be able to get your emails through to them in the future. Because of spam it is more and more difficult for emails to get through. The double opt in ensures your follow up emails will be delivered because you will send them to your confirmation page. Here you explain they have an email that needs their attention.

We take this a step further by introducing Lead Pages (landing page). Lead Pages is a service that host your landing page. You are able to run split test, compare two pages to find which one has the best conversion rate.  Don’t forget your email auto responder like Aweber. The follower up this allows is so powerful.
-Session Quick Tips

Facebook PPC
Free Offer (Photoshop Tutorial)
Landing Page (Lead Pages)
Confirmation Page – (Double Opt In Email)
Offer Video & Download

-Show Quote
“People with goals succeed because they know where they are going, it’s as simple as that”
-Links Discussed
Lead Pages – (Landing Page)

Facebook.com – (Create Fan Page)

Aweber – Email Auto responder

Mailchimp – Email Auto responder

Icontact – Email Auto responder
-Time To Fuel Up And Us This Marketing Fuel
Facebook pay per click although fairly new to Scott, has been working well. The combination of Lead Pages has really helped to confirm what is important to his audience.
-BMF Question
What do you think about paying for traffic?
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 [JK1]