-Show Discussion
Today we talk about building a promotion that helps create scarcity, which in turn will help bring in sales. What we mean by scarcity is when you are running a promotion and you have people that are on the fence letting them know there is a deadline and if they do not act soon the will have to pay full price and will miss out on your fantastic offer.
-The Big Takeaway (Get Fueled Up)
Building scarcity into your promotions can be a very powerful way to sell and promote your product. Today Scott gives us 5 tips that we can use in our businesses today to help create scarcity.
The first tip is to offer a limited number of products. Let's say you are running a promotion you may only offer 50 at the sale price after those 50 are gone it goes back to the regular price.
Discounting the price of is also an obvious great promotion you can run to sell and promote your product. Your scarcity will come in when you have a deadline date or a certain number products you are going to sell before the sale is over.
Scott shares an example of how he pre sells a course to a select group of people that he works with to receive the course for free as well as help create content with their feedback.
Maybe discounting your products is not the way you want to go. That's okay try adding bonuses to your regular products. For example Scott shares one of his stories where he adds an educational course about photography lighting digital products that he sells this way you get full price for your products what your customer also feels like they're getting extras in the deal as well.
The last tip Scott has for us this offer free support. There may be questions that go with your product if you are available to answer these questions that would give you a product with more value.
When you are running these types of emotions acreage people to take advantage now before it's too late. Let them know what they will gain by taking advantage and what they will lose by not taking advantage. Above all be ethical and your approach we are talking about scarcity but that is because the sale will end and the time to take advantage is now.
-Session Quick Tips

Offer a limited number of products
Discounted price
Pre sell a course or updated course
Bonuses extras add to your regular product
Free support

-Show Quote
“Life is like riding a bicycle, to keep your balance you must keep moving”
-Time To Fuel Up And Us This Marketing Fuel
Scott has shared some good ideas with us today take advantage give them a chance.
-BMF Question
Do you have a story have a promotion that you ran they used scarcity? What was it share it with us below?
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