-Show Discussion
In today’s show Scott shares an experience he recently had with a direct marketing piece of content. He actually received a letter from the car dealer where he bought his vehicle. It said he could bring in his old lease vehicle and trade it for a brand new one.

That was great but the dealer did not follow through with their offer. Today we talk about how important it is to have a great offer and deliver on that offer when someone is interested.
-The Big Takeaway (Get Fueled Up)
A lot of times direct response marketing is direct response mail or ad campaign online or offline. The first goal of a direct response marketing campaign is to have a compelling offer to really get your audience’s attention. Now that you have their attention you want them to open the letter or the email.

Once they have opened your letter or email you must give a clear call to action. If you only have a print add like a door hanger the same is true get the attention with your offer and give that clear call to action.

Once they act you must follow up. If you ask them to call you and they do call, give them what you offered them. If you want them to respond to an email and they do, deliver what you offered.

Past customer and people on your mailing list are there because they are interested in what you have to offer. It’s obvious because they purchased from you or gave their email and showed interest. The people on your mailing list are even more important to follow through with your direct response.

Getting people to take action is hard enough. When they finally do you must follow through.
-Show Quote
“Don’t give up what you want most, for what you want now.”
-Time To Fuel Up And Us This Marketing Fuel
Every business must do some form of direct response marketing. It will help your business in many ways.
-BMF Question
What type of direct response marketing are you currently using? How is it working for you?
Leave Your Answer Below!

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