-Show Discussion
In this session we discuss what to use as our free offer or giveaway. We talk about the different materials of information or a physical product you can use as your offer. We provide some tips on how to figure out what your offer will be.

Without a compelling offer, something that really gets your audience going, it will be a difficult time trying to collect email address.
-The Big Takeaway (Get Fueled Up)
First off you have to give extreme value. Make your offer so good it is hard to believe you would give that away. You must make the reward for giving their email well worth it.

When you are first starting out you might ask what I should offer.  A great place to start is Facebook groups. This forum will allow you to see what people are talking about, the things and information they are interested in. You will also learn their pain points, all of this is great information.

When you have an audience ask them what they would like to see what they want. Create your own Facebook fan page, this will help you engage on another level with your audience. You can also send out surveys through email, again gathering more information on what is truly important to them.

Give bite size pieces, focus on parts of the problem. This will make each lesson more comprehendible and easier to understand. For example the educational part of this blog will be set up just like that. Small pieces of the puzzle all leading up to the big picture. That will be much more effective than having everything in one lesson and make it overwhelming. It is very important to give results.

Next we get into what should our offer be? One good idea is a free report outline in detail step by step, how to fix something or how to get a desired result. The free report can do anything from answer questions from Facebook discussions to teaching someone how to make or fix a product. Create a downloadable PDF so your customer actually get a down load of your information or product to their computer or devise.

Creating videos can be another very powerful option.  Follow the same rules from the free report solve their problem or give value in something that they really want. Do both people like to consume information in different ways? Get yourself spread across different mediums.

If the video you created doesn’t need to be visual you can extract the audio and send it out as an mp3. Know your audience can consume your information via audio much like this podcast. This gives you three things you can offer to your audience.

Some other things we talked about if you have an EBook that people are purchasing make sure you have an offer in the resource section. This will allow you to put an offer in front of someone who has already bought from you and shows an interest in what you have to offer.  Once you get going you can take different pieces of content and bundle them together to create a large giveaway. Make sure each piece of content is relevant and in order. Put links in your PDF so people can easily link back to your blog or YouTube channel. Brand videos with your URL, if someone shares your content they will be able to find you with your brand on the video. Last quick note when you make changes to your offer make it small so you can track what is working and what doesn’t.
-Show Quote
“It’s hard to beat a person who never gives up”
-Links Discussed
BMF 10 Get Paid While Building Your List Using Facebook Paid Traffic - Case Study
-Time To Fuel Up And Us This Marketing Fuel
Scott has provided some good ideas so you can create a great offer for  your audience. Take what you have learned from today's show and brain storm some ideas that will work well for your audience.
-BMF Question
What is the best offer you have seen online? Did you put in your email?
Leave Your Answer Below!

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