Build a Better Booth
Update: 2021-05-06
Description
Move around the virtual exhibit hall and visit various booths and it’s clear to see which exhibitors just ”phoned it in” and those that worked hard to build a better booth. Booths that attract attendees and hold their attention have compelling graphics, offer video content, upload the right marketing and product materials and have a strategy to give attendees what they need and want.
I’ve assisted countless exhibitors set up their virtual booths, and I’ve seen some exhibitors really do a great job to create a dynamic and captivating booth, and some that just miss the mark. Here is a list of some strategies that I’ve seen that work really well for exhibitors.
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