It’s not enough to state that you want to hold a virtual event and make it your primary goal.  When you run your company, association or nonprofit, you are clear about who your customers and prospects are, your financial objectives, your position in the marketplace and what makes you successful.   

Delivering a virtual event should follow that same philosophy. If you fail to understand and set goals and objectives for your event, the focus becomes unclear and it’s virtually impossible to create a successful plan.

Here are a few reasons why our customers sometimes miss the mark on their virtual event.