Have a Content Strategy
Update: 2021-05-11
Description
Exhibitors that excel know how to position themselves as industry experts, trend-setters and educators. They go beyond just having sessions focused on selling their product, and instead showcase their expertise in the marketplace, what is trending, and the changing face of the customer. A content strategy defines the exhibitor inside the booth as well as on the show’s event stage.
As an event manager I’ve worked very closely with exhibitors in helping them develop a content strategy. I’ve seen some exhibitors do a really great job with this, and I’ve seen others that really miss the mark with their content strategy. Here is a list of a few insider secrets that will help you to develop interesting and successful content.
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