Reach Out in Advance
Update: 2021-04-29
Description
The time to engage attendees in a virtual event is not when it opens; it’s well in advance. Successful exhibitors have a strategy to let the market know that they are exhibiting at the event, tease potential attendees about what they will experience if they come to the booth and give people reasons to meet while the show is live. Successful exhibitors use every promotional tool at their disposal including social media, email marketing and press announcements.
Here are some ways exhibitors can engage with the audience before the event even starts.
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