The Elephant in the Room
Update: 2021-10-13
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The research that I’ve read about the future of live events all points to the fact that no matter what happens with the Pandemic, having a virtual attendance option is something that an overwhelming majority of organizations want to incorporate in 2022 and beyond. But having said that, if you make that statement to event organizers, they may agree in principle, but not in practice. It seems as if the big elephant in the room is that to them, virtual represents a set of complications that make it harder to plan, execute and fund when you’re having to create an event for both the virtual and physical world.
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