Let’s face it.  Most of you who are in the event industry and are listening to this podcast probably think that the online experience we all had to create over the last two years to produce our tradeshow, conference or event was a passing fad.  After all, mask mandates are disappearing, the event halls are filling back up, and people are coming out of their houses and traveling again.

Historically, the event industry has always been strongly rooted into paradigms that dictated how we should all think about our events and how we should deliver them.  Now, I’m not an industry professional, but I’ve had a long business career and attended dozens of tradeshows and conferences, so here are some paradigms that were deeply rooted in this industry before the Pandemic changed them.