Create Calls to Action
Update: 2021-05-25
Description
If the only thing an attendee can do inside a booth is look around, then the exhibitor has missed opportunities to get the attendee involved with the booth staff, participating in educational opportunities, or having a path to get important items delivered to them. Calls to action enhance attendee engagement, keep them in the booth longer and accomplish what the exhibitor values most...valuable sales leads.
As someone who has worked closely and trained with a lot of exhibitors, I always recommend they utilize the following calls to action to boost attendee engagement, and really get the most value for their time, energy, and money.
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