Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing
Update: 2023-10-10
Description
Life, Science and Marketing Podcast: Episode 5
Guest: Chris Thorne, Director of Marketing at Asimov
Chris' Background:
- PhD in cancer cell biology from University of Liverpool
- Worked in R&D, operations, and marketing roles at biotech startups like Horizon Discovery
- Experience spanning scientific research, startups, and product marketing
Key Discussion Points:
- Importance of proactive networking and relationship-building throughout your career
- Conveying complex scientific concepts clearly and telling compelling stories
- Overcoming common marketing obstacles like budget constraints and short attention spans
- Taking calculated risks with bold, differentiated messaging to stand out
- Tracking marketing impact with tools while accepting some attribution uncertainty
Key Quotes:
- "Proactively building and maintaining professional relationships provides access to resources, referrals, new opportunities, and other support that aids your initiatives."
- "While having a clear, authentic message resonate with your audience is crucial, I've found that the relationships within a company are also essential to achieve success."
- "My top advice is to keep marketing capabilities sharp, but also proactively nurture your network. The connections you build will always be invaluable, providing support as marketing continues to evolve."
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