James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

Update: 2023-09-25

Description

Life, Science, and Marketing Podcast: Episode 4

Guest: James Smith, Global Marketing Director at SPT Labtech

James' Background:

Over 17 years’ experience in life science marketing
Helped build Envigo brand over 13 years
Experience spans hospitality, legal, publishing, and pharma industries

Key Discussion Points:

Managing global marketing teams and remote work strategies
Advice for marketing professionals just starting out
Shifts in buyer psychology post-pandemic
Determining attribution as tracking gets more difficult
Marketing trends to watch next 12-24 months
Skills marketers need to develop next 5 years
Avoiding "shiny ball syndrome" when evaluating new tactics
James' proudest career achievement: Leading Envigo rebrand

Key Quotes:

"Listen more than you speak. Don't try to impress people too quickly."
"Go back to fundamentals, talk to your customers and prospects. Understand their specific journeys."
"Avoid ‘shiny ball syndrome’ chasing what’s hot without results."
"Building the right team and working cross-functionally was key to success."

Comments

In Channel

John Kennett: Orchestrating marketing harmony across teams, simplifying complex science and embracing curiosity to drive innovation

2024-05-1441:26

Haydn Boehm: Applying a scientist's curiosity to continuous marketing experimentation and the impact of AI on pharmaceutical R&D

2024-04-0957:13

Paul Kippax: Leveraging deep scientific expertise to uncover hidden customer insights and open up new marketing opportunities in life science

2024-03-1249:57

George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership

2024-02-1345:11

Jaleel Shujath: Applying scientific rigour to marketing through continuous experimentation, data analysis, and learning

2024-01-0936:45

Regis Grenier: Unlocking internal insights to guide strategic marketing, always providing value to scientists, and building trust through genuine content

2023-12-0539:37

Andrew Bertera: Combining scientific expertise with marketing and sales leadership, fostering cross-functional empathy, and keeping the customer at the centre

2023-11-2155:33

Harrison Waid and Nick Clare: Key takeaways from a special edition episode focused on debating life science marketing vs sales

2023-11-0855:55

Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning

2023-10-2538:15

Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing

2023-10-1047:52

James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

2023-09-2548:37

Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.

2023-09-1129:25

Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success

2023-08-2943:26

Klaudyna Johnstone: Behavioural secrets, AI for pathology, working in scaleups, and localising campaigns for global success

2023-08-1439:14

00:00

James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

#box-pro-ellipsis-175893716898954{-webkit-line-clamp:2;}James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.