Klaudyna Johnstone: Behavioural secrets, AI for pathology, working in scaleups, and localising campaigns for global success
Update: 2023-08-14
Description
Life, Science, and Marketing Podcast: Episode 1
Guest: Klaudyna Johnstone, Marketing Director at Source Bioscience
Klaudyna's Background:
- Degree in genetics, MRes in biomedicine
- Previous roles in marketing at startups and scaleups like Expedeon, Sphere Fluidics, Camerus
- Passionate about the intersection of life science and business
Key Discussion Points:
- Klaudyna's career journey from science into marketing
- Challenges and learnings from working in scaleups
- Klaudyna's passion for HIIT and staying active
- Digital pathology and the role of AI in healthcare
- Applying behavioural science principles to improve marketing effectiveness
- Localising global campaigns for different geographies and audiences
- The importance of continuous learning and development as a marketer
Key Quotes:
- "Working in scale-ups provides the perfect balance between a blank page startup environment and a structured organisation."
- "AI isn't necessarily making the diagnosis itself but streamlining the process."
- "Behavioral science in marketing isn’t about reinventing the wheel. It’s about understanding human psychology to improve the effectiveness of your strategies."
- "The effectiveness of these techniques can vary depending on your specific situation and audience, so testing and refining is key."
- "My biggest piece of advice would be to never stop learning."
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