Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success
Update: 2023-08-29
Description
Life, Science, and Marketing Podcast: Episode 2
Guest: Laura Haldane, Co-Founder & VP Sales & Marketing at SciLEADS
Laura's Background:
- Degree in psychology from Queen's University Belfast
- Started career in life sciences through a graduate program at Randox
- Previously worked in sales roles at various life science companies
- Reconnected with her SciLEADS co-founders to start the company
Key Discussion Points:
- The founding story of SciLEADS and how it provides automated lead gen tailored to scientists
- Laura's passions like gardening, dog rescue, and tracing her ancestry through multiple DNA tests
- Her fascination with complex technologies like CRISPR despite not having a science background
- Challenges marketing and selling to busy, sceptical scientists and tactics Laura used to succeed
- Takeaways from Laura's 'Ask the Scientist' conference sessions on effective outreach
- Tips for optimising LinkedIn profiles and networking on the platform
- Advice to her younger self like securing key online assets early on
- The importance of perseverance, vision, and surrounding yourself with believers
Key Quotes:
- "Scientists want knowledgeable, technical salespeople who can answer their specific questions."
- "Having some naivety can actually be helpful. You just need to be dead fast on your vision."
- "The biggest takeaway is that scientists really just want to talk to each other about products. They'd prefer to hear from a fellow scientist who is already using a technology rather than a sales rep."
- "Make sure to use all of your weekly connection requests on LinkedIn. It's important to consistently build your network over time."
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
