John Kennett: Orchestrating marketing harmony across teams, simplifying complex science and embracing curiosity to drive innovation
Update: 2024-05-14
Description
Life, Science, and Marketing Podcast: Episode 14
Guest: John Kennett, Director of Global Marketing, Brand & Solutions at Forte
John's Background:
- 20+ years in marketing roles across the life sciences industry
- Previous companies include Medaxial, Covance, Envigo, and Labcorp
- Originally studied electronics engineering and made a transition into marketing
- Masters degree in psychodynamic psychotherapy
Key Discussion Points:
- Enjoyment of constant innovation and progress in the life sciences industry
- The importance of storytelling to make complex science understandable
- Building bridges between science and marketing through curiosity and conversations
- Orchestrating marketing messages across teams for clarity and harmony
- Balancing business priorities while still focusing on people
Key Quotes:
- "Our ability to have a strong working culture means that we ought to be thinking about how we compliment one another rather than compete with one another."
- "Go ask dumb questions, because there's no way that I could know everything even people with a doctorate in bioscience don't know everything about someone else's specific research area."
- "Culture eats strategy for breakfast - if you've got a good culture in place, then you can have the best strategy in the world, but if you don't have the culture to deliver on that strategy, forget it."
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