Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning
Update: 2023-10-25
Description
Life, Science, and Marketing Podcast: Episode 6
Guest: Noah Konig, Marketing Director at PrecisionLife
Noah's Background:
- Dual degree in psychology and marketing
- 16 years of experience in life science marketing roles
- Recently named “Life Science Marketer of the Year” by SAMPS
Key Discussion Points:
- Combining psychology and marketing training for a career in life science marketing
- Conveying complex scientific concepts effectively
- Reaching niche expert audiences like pharmaceutical R&D
- Balancing confidence and imposter syndrome
- The importance of immersing yourself in your audience
- Blending traditional and digital marketing tactics
Key Quotes:
- "The psychology side provided extensive training in understanding human behaviour, cognition and the underlying neurological processes."
- "I’ve improved audience targeting through directly engaging with key leaders at scientific conferences and events to understand their priorities and pain points."
- "Scientific conferences and events are an irreplaceable platform for engaging such niche groups of busy experts."
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