Regis Grenier: Unlocking internal insights to guide strategic marketing, always providing value to scientists, and building trust through genuine content
Update: 2023-12-05
Description
Life, Science, and Marketing Podcast: Episode 9
Guest: Regis Grenier, sales and marketing expert
Regis’ Background:
- 25+ years in sales and marketing roles at companies like Bio-Rad and Tecan
- Now an independent marketing consultant
Key Discussion Points:
- Strategically positioning products or services in the minds of target customers
- Creating content marketing that truly resonates with scientists
- Tapping internal knowledge to guide sales and marketing strategy
- Consistently delivering value to science-driven buyers
- Building trust by leading with credible content rather than aggressive sales pitches
Key Quotes:
- "My daily obsession is 'Am I delivering value?' Especially in technical, scientific areas I constantly challenge myself on that when creating content."
- "The goal is creating marketing that doesn't seem like marketing - valuable content solving problems."
- "Especially in scientific segments, deeply understand the market value of what you're marketing before exaggerating claims. Be realistic - scientists will know if you overstate things."
- "Take advantage too of partners eager to co-market integrations or other strengths once you start sharing those externally."
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