DiscoverLife, Science and MarketingGeorge Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership
George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership

George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership

Update: 2024-02-13
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Description

Life, Science, and Marketing Podcast: Episode 11

Guest: George Fradley, independent marketing consultant

George's Background:

  • Started career as a chemist, discovered strengths in understanding patients and cross-functional communication
  • 15 years at 3M Healthcare developing and marketing asthma inhalers
  • Now an independent marketing consultant across life sciences

Key Discussion Points:

  • Transitioning from scientific roles into marketing
  • Comparing large vs. small company experiences
  • Establishing credibility for visionary industry change
  • Using storytelling and empathy to connect with audiences
  • Best practices for thought leadership and content

Key Quotes:

  • "Understand your value, understand what you're good at, understand what you love, and find a way to do that because it's always value in that."
  • "I can spot a ChatGPT article a thousand miles away...it doesn't understand the market, your brand voice, where you're trying to take things."
  • "Thought leadership shouldn't just tell people what to think or regurgitate existing ideas."
  • "You have to back up claims with honest and consistent messaging."
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George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership

George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership