Community-led growth marketing with Connie Lund at testRigor
Update: 2023-02-06
Description
Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team.
She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics.
Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.
Jump ahead with the following chapter markers:
- (00:00 ) - Intro
- (00:28 ) - Marketing as community building
- (03:16 ) - Valuable marketing spend
- (04:14 ) - Sales with PLG
- (06:27 ) - Community in the sales funnel
- (09:20 ) - Organic vs SDRs
- (11:09 ) - Marketing in a silo
- (12:49 ) - Outro
Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/
Learn more about testRigor: https://testrigor.com/
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
![[NEWS] Show update for 2023](https://img.transistor.fm/zYERmTZYSd3L4qAeFWbU9IntbDVXa5SONzCPVNdjhic/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNzQ4MDkv/MTY3NDQxNTI5Ni1h/cnR3b3JrLmpwZw.jpg "[NEWS] Show update for 2023")
Download from Google Play
Download from App Store
United States00:00
00:00
x
