Sales enablement as CMO with Cece Lee at Enable Us
Description
Cece Lee is the CMO at Enable Us, a seller and buyer enablement platform. She joins the Pipeline Meeting podcast to talk about her first six months as CMO, sales enablement, digital sales room software, and more.
Cece walks through her journey from customer to CMO for Enable us, including her 30-, 60-, and 90-day plan, transitioning to the VP- or C-level in marketing, and where you should be six months in.
We talk extensively about sales enablement and how she sees marketing's role in this process. Beyond marketing or sales, she shares how she's increasingly thinking about this as the revenue function vs. how traditional corporate structures approach it.
She shares in detail about how B2B buyers journeys and sales cycles are changing. And how this informs Enable Us as a product, thinking about every stakeholder in the process of what is commonly described as a digital sales room.
Use the markers below to jump ahead.
- (00:00 ) - Pipeline Meeting Intro
- (00:28 ) - First 6 months as CMO
- (04:28 ) - Making things happen
- (06:53 ) - Sales enablement
- (10:15 ) - Digital sales room software
- (14:42 ) - Learn more
- (15:12 ) - Pipeline Meeting Outro
Follow Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee/
Learn more about Enable Us: https://enableus.com/
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United States
