GPT-3 copywriting for marketing with Richard Lee at SuperCopy
Description
Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3.
He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting engines work, circumstances where they thrive and where they struggle.
Richard also shares where they're seeing success and his preference for having a small marketing team that has deep understanding of the brand. And how GPT-3 copywriting can make marketers' jobs easier. He contrasts this to having teams of interns doing lower quality work.
To jump ahead, click the chapter markers in your podcast player:
- (00:00 ) - Pipeline Meeting Intro
- (00:28 ) - How does AI write copy
- (01:22 ) - Use cases for GPT-3 copywriting
- (03:53 ) - Inputs for GPT-3 copywriting
- (06:57 ) - Scaling copywriting with AI
- (09:52 ) - GPT-3 copywriting use cases
- (13:33 ) - Improving engagement with AI
- (15:09 ) - Pipeline Meeting Outro
Find Richard Lee on LinkedIn: https://www.linkedin.com/in/richard-dc-lee/
Learn more about SuperCopy: https://supercopy.io/
![[NEWS] Show update for 2023](https://img.transistor.fm/zYERmTZYSd3L4qAeFWbU9IntbDVXa5SONzCPVNdjhic/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNzQ4MDkv/MTY3NDQxNTI5Ni1h/cnR3b3JrLmpwZw.jpg "[NEWS] Show update for 2023")
United States
