Implementing inbound marketing with Pete DeOlympio at Cleartelligence
Update: 2023-02-13
Description
Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next.
He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as customer storytelling through case studies.
Pete also talks about how he works with his counterpart in sales, how channel sales fit into their strategy, and what he did immediately to level up the brand's website and social presence.
Jump ahead with the following chapter markers:
- (00:00 ) - Intro
- (00:28 ) - Getting recruited
- (01:44 ) - Establishing an inbound function
- (02:16 ) - What's working in inbound
- (04:05 ) - Working with sales
- (05:10 ) - Lead generation
- (06:00 ) - Account-Based Marketing (ABM)
- (07:22 ) - Intent-based data
- (08:24 ) - Steady growth
- (10:03 ) - Follow Pete DeOlympio
- (11:05 ) - Outro
Find Pete DeOlympio on LinkedIn: https://www.linkedin.com/in/petedeolympio/
Learn more about Cleartelligence: https://www.cleartelligence.com/
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
![[NEWS] Show update for 2023](https://img.transistor.fm/zYERmTZYSd3L4qAeFWbU9IntbDVXa5SONzCPVNdjhic/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNzQ4MDkv/MTY3NDQxNTI5Ni1h/cnR3b3JrLmpwZw.jpg "[NEWS] Show update for 2023")
Download from Google Play
Download from App Store
United States00:00
00:00
x
