Haydn Boehm: Applying a scientist's curiosity to continuous marketing experimentation and the impact of AI on pharmaceutical R&D
Update: 2024-04-09
Description
Life, Science, and Marketing Podcast: Episode 13
Guest: Haydn Boehm, Product Marketing Excellence Lead at Agilent Technologies
Haydn's Background:
- PhD in organic chemistry
- Deep technical expertise combined with marketing roles at various life science companies (Sigma Aldrich, Johnson Matthey, Merck, Thermo Fisher, Agilent, etc.)
Key Discussion Points:
- Shift from sales-led to marketing-led organizations due to digital transformation
- Identifying where target audiences go to learn and providing valuable content there
- Perspectives on lead nurturing, inbound marketing, and the rise of outbound outreach
- The promise and limitations of AI in drug discovery processes
- Applying scientific thinking and a problem-solving mindset to marketing strategy
Key Quotes:
- "You don't wanna employ sales people to act as marketers. They need to speak to people who are engaged and say, right, what are we gonna do now?"
- "Assume nothing. And validate everything. And so you look at, so it always gives you quite sort of fresh eyes into a sort of a situation."
- "If people learn to like to learn on their own, it's about putting the right content that's really valuable is a lot rich in terms of education."
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