Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour.

Amanda and Jack finally meet to discuss the importance of getting content structure right, common mistakes to avoid, and the nuances of SEO best practices in 2024 and beyond.

This episode is packed with expert advice, real-life examples, and tips for performing effective content audits.

Sponsors

1. Experience the evolution of SE Ranking


2. Try Optmyzr - Made by PPC people, for PPC people

Follow Amanda:

• LinkedIn: https://www.linkedin.com/in/amandaecking/


• Website: https://floq.co/


• Engage: On Enterprise SEO: https://floq.co/resources/podcast/


• Amanda on The SEO Mindset Podcast: https://theseomindset.co.uk/episode/picking-battles-in-the-workplace-amanda-king


• Amanda's articles for SEL: https://searchengineland.com/author/amanda-king


• Profanity-based stationery and apparel: https://fourletterfancies.com

Chapters

00:00 Introduction
01:28 Sponsors
05:52 Amanda King's Background and SEO Experience
08:22 Content Hierarchy
11:32 SEO Strategies and Best Practices
17:46 Content Authenticity and User Experience
26:49 Content Consolidation
35:34 The Importance of Content Consumption
35:54 Balancing Content Creation and Consolidation
36:23 Fragmentation in Media Spaces
37:07 Google's Role in Content Structuring
38:02 Evolving Best Practices in Content Creation
39:37 Building Knowledge Hubs and Linking Strategies
40:18 The Necessity of Content Audits
40:53 Challenges in Content Consolidation
41:38 The Impact of AI on Content Management
45:15 Client Communication and Content Strategy
46:32 International Content Management
48:45 Annual Reviews and Technical Audits
50:26 Addressing Cannibalisation Issues
56:00 The Future of Content Structures
59:04 Business and Market-Led Content
01:02:48 Conclusion