In this milestone 100th episode of Spikes Excitement Talks, Gordon Euchler sits down with Aseem Puri, Digital CEO of Unilever International, for a truly global conversation on modern marketing, bold leadership and building brands that resonate across 200 markets.

After five scheduling attempts it finally happened—and it was worth the wait:

The conversation explores why Unilever International is "95% social-first"—and what that means for the future of brand building. How Aseem’s team leapfrogs traditional marketing to reach underserved markets in Africa, Latin America & the Pacific.

Moreover the shift from big-budget ads to daily content creation and experimentation, how social trends spread globally—within days, not months.

Also Aseem’s inspiring career journey: from rural sales in India to leading digital transformation at Unilever and the mentors and mindsets that shaped his leadership style all around the motto that the future of marketing lies in data-led empathy:

“Make things people want. Don’t make people want things.”

Tune in for insights from a future leader navigating the ever-changing global landscape.