In this episode, Sandra Peat sits down with Anna Hale, Chief Marketing Officer at Karo Healthcare, to explore her "excitement journey" through the world of brand building, transformation and purposeful marketing.

From early beginnings at Reckitt to a 15-year career with GSK (now Haleon), Anna shares the pivotal moments that shaped her marketing philosophy—balancing emotional resonance with functional efficacy.  Now at Karo Healthcare, Anna discusses how the company is redefining modern brand-building in consumer health, from digitally-led strategies to AI-enhanced content creation. She talks about competing with scale by being smarter—not louder—and how Karo is helping people take ownership of their health in areas like women’s intimate care and eczema treatment.

The conversation explores how to build performance through people, the emotional power of “low involvement” brands, why purpose in consumer health is not optional—it's inherent and of course the evolving role of AI in marketing, from insight to execution.

Tune in and get excited about the future of healthcare marketing and much more.