Spikes Excitement Talk #107 with Allie Sparr
Description
In this episode, Gordon sits down with Alexandra (Allie) Sparr, Global Head of Branded Marketing at Envoyage, joining from the other side of the world, Allie shares her global marketing journey, from early days in New Orleans tourism to spearheading a brand that's redefining the B2B travel space.
The conversation explores the entrepreneurial roots of Flight Centre—and how that spirit still drives Envoyage today, building a globally distributed marketing team—and why it’s a superpower, not a compromise and why brand storytelling, cultural nuance, and travel excitement are at the core of what makes great marketing.
Allie also reflects on the people and principles that have shaped her leadership style—and how her intentional path into marketing came down to one surprising decision at university.
Tune in for insights on brand building of a dynamic travel brand.
United States
