Spikes Excitement Talk #99 with Gianluca Toccafondi
Update: 2025-09-03
Description
In this episode, Gordon sits down with Gianluca Toccafondi, a self-proclaimed IKEA “lifer” and current Head of Global Marketing at Inter IKEA Systems, to explore how purpose, passion and people come together to create not just a career—but a calling. The question is what keeps someone excited about work after 20+ years at the same company?
From his early days in Tuscany to leading marketing on a global stage, Gianluca shares why marketing is still a science in a world of AI and disruption, how values can fuel long-term engagement, what it means to “do marketing without saying we’re doing marketing”.
Tune in for a episode about sustained excitement, human leadership and staying curious.
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