In this episode of Excitement Talks, Gordon sits down with Chiara Grillo, Head of Digital Marketing & Media for Unilever’s ice cream division in Italy.
From Magnum tastings on Monday mornings to unlocking confidence through deodorant campaigns, Chiara’s journey across categories and continents shows how marketing can be both deeply human and endlessly creative.

She reflects on starting out as a national-level athlete, studying marketing psychology, and building a career —moving from ice cream to skincare, deodorants and back to ice cream again. Along the way, Chiara shares insights on leadership, the mentors who shaped her and why she sees marketing not as selling, but as serving people’s needs.

They also explore the future of marketing where creators, authenticity, and data-driven media meet—and why ice cream will always be the business of happiness.

Tune in for a real talk about what it means to make brands meaningful in people’s everyday lives.