Spikes Excitement Talk #98 with Frida Elisson
Description
In this episode, Gordon is joined by Frida Elisson to talk about her journey across sectors and continents—from Lidl to Unilever, Google to eBay, and now as CMO of Kleinanzeigen.
From the ballet studio to the boardroom, Frida’s career is anything but linear—and all the more inspiring because of it.
They explore what it means to shape iconic brands through times of transformation, the power of curiosity and adaptability and why making big leaps can be the key to staying excited about your career.
The conversation explores what it really meant to bring classical brand thinking into Google Germany, steering Kleinanzeigen’s shift from “second-hand” to “sustainable” and why impact, not just output, defines great marketing.
Tune in to get inspired – whether you're in FMCG, tech or just trying to navigate your own next leap.
United States
