In this episode, Gordon sits down with Matthias Hanschke, the Global Head of Marketing Transformation at Henkel and Advisory CMO at Spotify. Together, they dive deep into the rapid evolution of the FMCG sector and explore the challenges and opportunities in marketing, particularly as AI and new technologies reshape the landscape.

Matthias shares his unique insights on balancing visionary strategies with practical execution in a world that’s evolving faster than ever. From navigating the complexities of brand transformation to fostering a culture of innovation and embracing failure, they unpack the key decisions that shape successful businesses today.

Plus, they discuss the power of collaboration, the importance of learning from others and the evolving role of leadership in guiding brands through periods of change. 

Tune in for an honest talk about marketing evolution, strategic decision-making and the future of global brands.