Spikes Excitement Talk #92 with Antoine Genot
Description
In this episode, Gordon sits down with Antoine Genot, whose career spans Nestlé, Procter & Gamble, BCG and now Pernod Ricard, where he leads global marketing performance. Antoine shares how marketing has evolved from the classic 4Ps to a fast-paced, data-driven, AI-empowered discipline.
The conversation explores how to do more with less, why collaboration across creatives, data scientists and tech experts is the new core skill of marketing and how AI unlocks both the art and science of marketing.
Antoine also shares the strategic brand choices he admires—from Jameson’s consistent storytelling to Lego’s licensing pivot and Red Bull’s discipline in SKU strategy. He reflects on the future of marketing leadership, where agility, humility and critical judgment matter as much as innovation.
Tune in for a clear-eyed look at what it takes to win in modern marketing.
United States
