Spikes Excitement Talk #104 with Amélie Manac'h
Update: 2025-09-17
Description
In this episode, Gordon is joined by Amélie Manac’h, a seasoned marketing leader who's worked with some of the most iconic French and global brands and recently new Head of Brand Content and Strategy at Nestlé.
The talk explores the art of combining research, creativity, and cultural relevance, why boldness matters — and how a fake baby in a bubble led to one of the most talked-about infant nutrition campaigns in Spain.
Furthermore what brought Amélie into marketing and what excites her most about the future of marketing, from the shifting media landscape to the rise of AI.
Tune in if you want to know more about consumer-centric marketing, brand innovation and the bravery it takes to break through the noise.
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