DiscoverThe Revenue FormulaVCs hate services - here’s why SaaS shouldn't
VCs hate services - here’s why SaaS shouldn't

VCs hate services - here’s why SaaS shouldn't

Update: 2024-11-19
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Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it). 

It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:

  • (00:00 ) - Introduction

  • (03:08 ) - Why services aren't attractive

  • (04:54 ) - And why services are awesome

  • (11:46 ) - Services as an acquisition channel

  • (12:25 ) - First example: Carta

  • (16:34 ) - 2nd: Rippling

  • (21:24 ) - HubSpot's Onboarding


This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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VCs hate services - here’s why SaaS shouldn't

VCs hate services - here’s why SaaS shouldn't

Toni Hohlbein & Mikkel Plaehn