Demand Gen Studio

In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman.We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy!00:00 Introduction & Career Journey03:11 The Importance of Operations in Demand Gen07:11 Customer-centric Growth Strategies15:33 Leveraging AI for Customer Success20:07 Attribution & Team Collaboration24:38 The Role of Brand in Marketing27:49 Product Marketing & Market Influence32:40 Defining Ideal Customer Profiles38:30 Marketing Strategies for AI Products39:24 Final Thoughts🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

As marketers, we constantly seek ways to reach our target audience and ensure our message is heard. In today's digital age, that means using a variety of channels, including social media, search engine marketing, and display advertising.Artificial intelligence (AI) is having a major impact on all aspects of digital marketing, and advertising is no exception. AI-powered tools and technologies are helping to automate and optimize campaigns, better understand target audiences, and connect with them more effectively.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about optimization for LLM's → https://www.boundify.io/blog/using-the-c.l.a.r.i.t.y-framework-for-llm-optimization-with-tim-lowry📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

When a company wants to advertise using an audience network, they can benefit from the network's extensive reach and the opportunity to engage with a diverse set of users across different platforms, maximizing the chances of reaching their target audience effectively.However, it's important to consider audience networks' potential drawbacks and challenges, such as poor quality traffic, ad fraud, brand safety concerns, and lack of transparency. Advertisers should carefully assess these factors and evaluate the network's performance and suitability for their specific advertising goals before deciding to advertise through an audience network.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about LinkedIn Ads → https://www.boundify.io/blog/linkedin-ads-essentials-for-b2b-marketers📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Running marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps to avoid them.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Quite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels.To generate impact with your efforts in digital advertising you should know: who you are selling to, and why customers are choosing you, so you can be ready to get your message and campaigns in front of your audience.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

While content creation is essential nowdays, it's just as important to make sure it reaches the right audience.Achieving an impact with attractive, high-quality content that resonates with your target audience goes hand in hand with choosing the right distribution channel. The challenge is knowing how to effectively promote your message and take advantage of distribution channels to increase reach and participation.In this episode, we will discuss how content creation and distribution can complement each other to boost your content marketing strategy.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about content marketing → https://www.boundify.io/blog/from-chatbot-to-content-hero📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, I talked about these topics: working on marketing goals for 2021 and details about Google Ads quality score.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing.Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior.The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing.00:00 Background & Career Journey05:45 Conversion Alchemy09:36 Leveraging AI for Synthetic Research13:48 Practical Applications of Synthetic Research21:10 Tools for AI Customer Research25:10 Using AI for Positioning30:15 Structuring Research for AI43:14 Advice for Using AI in Copywriting🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective.We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points.00:00 Intro & Career Journey06:49 Transition from B2C to B2B10:54 Challenges & Strategies for Early Stage Startups23:39 The Importance of Outbound Sales32:30 Setting Up Sales Processes for Smaller Teams37:41 Consistency in Marketing & Sales Processes42:08 Identifying & targeting Ideal Customers48:06 Final Thoughts & Recommendations 🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success.Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes.00:00 Introduction02:15 Mistake 1: Optimizing for MQLs Over Revenue05:30 The Importance of Business Outcomes08:45 Aligning Marketing Metrics with Business Goals12:00 Mistake 2: Static ICP Definitions15:20 Behavioral Targeting in Marketing18:40 Reviewing and Auditing ICP Definitions22:00 Mistake 3: Launching Ads Without Research25:30 Creating Effective Ad Copy28:50 The Role of Buyer Research in Ad Campaigns32:10 Conclusion🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution.0:00 The Rise of Video Marketing in B2B10:07 Understanding the Conversion Funnel19:59 Video Strategies for Funnel Stages23:50 The Power of Video in B2B Marketing25:11 Creating Pillar Content30:54 Getting Started with Video Production38:38 Key Takeaways🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams, ultimately guiding smarter business decisions.00:00 Intro00:41 Overview of Demand Gen Metrics01:18 Decision-Worthy Metrics for B2B06:25 Vanity Metrics vs. Actionable Metrics13:44 Importance of Pipeline Metrics31:06 Tools for Tracking Demand Gen Metrics38:23 Conclusion🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification.We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads.The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes.Hope you enjoy!00:00 Introduction to Lead Management04:36 Understanding Lead Qualification vs. Prospecting12:03 The Role of Marketing and Sales Teams18:07 Inbound vs. Outbound Efforts25:16 Measuring Success in Lead Management29:01 Improving Efficiency and Effectiveness36:43 Conclusion and Key Takeaways🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we sat down with SEO expert Tim Lowry, founder of TipTop Search and Marketing.Tim shares insights from his decade of experience working with e-commerce and B2B clients, diving into the evolving landscape of SEO and the disruptive influence of AI on search behavior.Tim introduced us to the C.L.A.R.I.T.Y Framework that he developed as a way for marketers and businesses to stay ahead of these transformative changes.Hope you enjoy!00:00 Introduction02:07 Today's SEO Landscape and the C.L.A.R.I.T.Y Framework16:20 C - Crawl20:57 L - Learn23:16 A - Analyze27:52 R - Respond30:44 I - Integrate34:58 T - Train41:31 Y - Yield🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about optimizing for LLM's → https://www.boundify.io/blog/using-the-c.l.a.r.i.t.y-framework-for-llm-optimization-with-tim-lowry📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we discuss the evolution of the B2B buying journey and how it has changed over the years due to increased buyer empowerment and access to information.We explore the complexities of the modern buyer's decision-making process, the importance of understanding buyer behavior, and strategies for marketers to meet the expectations of today's informed buyers.We provide practical tips and takeaways for new marketers to effectively implement the buying journey into their strategies. Hope you enjoy!00:00 Introduction to the B2B Buying Journey04:14 The Evolution of the B2B Buying Journey09:12 Understanding Modern Buyer Behavior21:48 Strategies for Meeting Modern Buyer Expectations28:49 Future Predictions for B2B Buying33:01 Practical Tips for New Marketers🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker.Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration.Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing.We hope you enjoy!0:00 Introduction to Grain and its Team2:14 The Evolution of SEO6:39 Content Distribution & Brand Exposure10:36 Attribution Challenges in Marketing14:03 Growth Strategies18:22 Investor Influence on Marketing Decisions19:39 Aligning Product Features with Target Audience22:46 Category Creation vs Category Attachment26:02 Skills for New Marketers28:46 The Role of AI in Customer Support🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about AI transcript platforms → https://www.boundify.io/blog/the-future-of-marketing-with-jeff-whitlock-grain📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Kris Rudeegraap, CEO of Sendoso, about the role of gifting in demand generation. Sendoso is an AI-Enhanced gifting and direct mail automation platform founded to automate corporate gifting and direct mail.We discussed the importance of personalizing gifts to create meaningful impressions, and how gifting can complement digital marketing strategies. Kris shares his insights on cost considerations, the effectiveness of combining channels, and actionable strategies for implementing gifting in marketing and sales efforts.We hope you enjoy!0:00 Introduction1:09 The Birth of Sendoso4:42 The Role of Gifting in Brand Awareness10:55 Combing Digital & Physical Marketing Strategies16:11 Cost Considerations in Gifting20:09 Actionable Insights to Implement Gifting🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about gifting strategies → https://www.boundify.io/blog/the-role-of-gifting-in-demand-generation-with-kris-rudeegraap📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.0:00 Intro & Jon's Career Journey5:51 Common Pitfalls in Positioning6:50 The CEO's Role in Messaging12:14 The Power of Brand Positioning18:17 Understanding Buyer Triggers24:08 Reverse Engineering the Buying Journey26:47 Leveraging AI for Buyer Insights28:15 Common Positioning and Messaging Issues37:31 Messaging Strategy Tips🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about brand positioning → https://www.boundify.io/blog/the-power-of-brand-positioning-for-building-demand-with-jon-itkan📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In our most recent episode of Demand Gen Studio, we had the privilege of sitting down with Joseph Poschel, Lifecycle Marketing Manager at Lima One Capital. We discussed Joseph's career journey in marketing, insights into the B2B and B2C marketing strategies used in the financial sector, the importance of being platform-agnostic and focusing on marketing behaviors rather than getting caught up in the tools, as well as the future of demand generation and B2B marketing. Hope you enjoy!0:00 Introduction & Joseph's Career Journey7:47 Marketing & Sales Enablement Strategies in the Financial Sector19:46 Hubspot vs. Salesforce24:44 Developing Platform-Agnostic Strategies36:51 Underutilized Hubspot or Salesforce Feature39:28 Future of B2B Marketing with AI43:03 Advice for Your Younger Self🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about the future of demand gen → https://www.boundify.io/blog/the-future-of-demand-generation-and-b2b-marketing-with-joseph-poschel📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more!00:00 Meet Simone Corpora: Career Journey05:15 Transition from Agency to In-House06:59 B2B vs B2C Marketing at Michelin09:59 Traditional vs Digital Advertising16:49 The Future of Paid Media19:47 Collaboration between Marketing and Sales21:47 Advice for Younger Marketers🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about brand perception in B2B → https://www.boundify.io/blog/conveying-value-in-b2b-marketing-for-a-well-known-brand-with-simone-corpora📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/