067. The Evolution of the B2B Buyer Journey
Description
In this episode of Demand Gen Studio we discuss the evolution of the B2B buying journey and how it has changed over the years due to increased buyer empowerment and access to information.
We explore the complexities of the modern buyer's decision-making process, the importance of understanding buyer behavior, and strategies for marketers to meet the expectations of today's informed buyers.
We provide practical tips and takeaways for new marketers to effectively implement the buying journey into their strategies. Hope you enjoy!
00:00 Introduction to the B2B Buying Journey
04:14 The Evolution of the B2B Buying Journey
09:12 Understanding Modern Buyer Behavior
21:48 Strategies for Meeting Modern Buyer Expectations
28:49 Future Predictions for B2B Buying
33:01 Practical Tips for New Marketers
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey
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