072. Demand Generation Mistakes Marketers Make (And How to Fix Them)
Description
In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success.
Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes.
00:00 Introduction
02:15 Mistake 1: Optimizing for MQLs Over Revenue
05:30 The Importance of Business Outcomes
08:45 Aligning Marketing Metrics with Business Goals
12:00 Mistake 2: Static ICP Definitions
15:20 Behavioral Targeting in Marketing
18:40 Reviewing and Auditing ICP Definitions
22:00 Mistake 3: Launching Ads Without Research
25:30 Creating Effective Ad Copy
28:50 The Role of Buyer Research in Ad Campaigns
32:10 Conclusion
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk
🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio
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