075. AI-Powered Customer Research & Message Strategy with Chris Silvestri
Description
In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing.
Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior.
The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing.
00:00 Background & Career Journey
05:45 Conversion Alchemy
09:36 Leveraging AI for Synthetic Research
13:48 Practical Applications of Synthetic Research
21:10 Tools for AI Customer Research
25:10 Using AI for Positioning
30:15 Structuring Research for AI
43:14 Advice for Using AI in Copywriting
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri
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https://www.boundify.io/lets-talk
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