064. The Power of Brand Positioning for Building Demand with Jon Itkin
Description
In this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.
0:00 Intro & Jon's Career Journey
5:51 Common Pitfalls in Positioning
6:50 The CEO's Role in Messaging
12:14 The Power of Brand Positioning
18:17 Understanding Buyer Triggers
24:08 Reverse Engineering the Buying Journey
26:47 Leveraging AI for Buyer Insights
28:15 Common Positioning and Messaging Issues
37:31 Messaging Strategy Tips
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about brand positioning → https://www.boundify.io/blog/the-power-of-brand-positioning-for-building-demand-with-jon-itkan
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk
🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio
👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/
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