071. How to Leverage Video Marketing to Drive B2B Demand
Description
In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution.
0:00 The Rise of Video Marketing in B2B
10:07 Understanding the Conversion Funnel
19:59 Video Strategies for Funnel Stages
23:50 The Power of Video in B2B Marketing
25:11 Creating Pillar Content
30:54 Getting Started with Video Production
38:38 Key Takeaways
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand
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